Wholesale Rate
A hotel rate contracted directly with tour operators and bed banks, typically 30–45% below the Best Available Rate (BAR) that consumers see on OTAs.
A wholesale rate is a net, non-commissionable price that a hotel gives to a wholesaler (tour operator or bed bank) in exchange for distribution — usually bundled into packages with flights, cruises, or other ancillaries. The wholesaler marks up the rate and resells it, but contractually cannot advertise the wholesale price stand-alone to consumers.
Hotels rely on wholesale channels to fill rooms during softer demand periods without cannibalizing their public-facing BAR. The rate gap varies from 20% on peak dates to 50%+ on shoulder season — which is the primary source of savings for closed-channel travel clubs.
Travel Club members access wholesale inventory through our bed-bank partnerships. Rates display only after login because hotel contracts explicitly forbid public display of wholesale pricing.